However, before this week, all of the prior paint schemes were for classic Jordans that had already been released, like when it won its debut race with an Air Jordan III Black Cement paint scheme last May at Kansas Speedway when Kurt Busch was the driver. 45 Toyota driven by Reddick in recent seasons, and the company’s style has been to make the car resemble one of its famous shoes. Jordan Brand has run several paint schemes on the No. It currently only works with driver Tyler Reddick, because 23XI’s other more well-known driver, Bubba Wallace, is already sponsored in the apparel category by Columbia Sportswear. The iconic brand became a partner of 23XI Racing last year, the second season of existence for the team co-owned by Michael Jordan and Denny Hamlin. Jordan Brand for the first time is using one of its NASCAR paint schemes to promote a new upcoming shoe for sale.
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